Overview

Job Description

Reporting to the Chief Operations Officer this role is responsible for building brand equity and creating a great corporate reputation. The role will support the development and implementation of the Marketing, Public Affairs and Sustainability strategy, leveraging external customer and stakeholder relationships. The incumbent is individually accountable for achieving results.

Market Insights:

  • Provides market insights that support the Public Affairs and Marketing strategies and Old Mutual Brand building
  • Manages research that translates into business decision-making
  • Monitors market and competitive activities and offerings
  • Gathers information on local and international trends for product development

Market Development:

  • Generates concepts to implement the marketing strategy
  • Consults, advises and presents alternatives on possible courses of action, including identifying new business opportunities
  • Develops understanding of business segments utilising research data and any other data sources

Growth Planning:

  • Identifies opportunities for business growth
  • Identifies new business sales opportunities and builds them into marketing messages

Integrated Marketing Communication Development:

  • Generates concepts to implement marketing, public affairs plans
  • Responsible for the design, development and execution of direct marketing, digital and lead campaigns
  • Conceptualizes and executes Marketing initiatives

Budgets and Expense Management

  • Manages budget whilst ensuring ROI
  • Manages the operating expense budget to agreed standards

Risk Management

  • Implements Risk Management to mitigate issues

Governance  

  • Adheres to Old Mutual Governance and Standards from Group Marketing, Public Affairs and Sustainability at South Africa Headquarters

Skills

Brand Building, Brand Equity, Digital Marketing, Integrated Marketing Communications, Marketing Strategies

Education

Bachelor of Commerce (BCom): Marketing And Public Relations (Required)

Closing Date 21 July 2021

To Apply:  Marketing , Public Affairs Job

About Old Mutual Eswatini

Old Mutual is a premium African financial services organisation that offers a broad spectrum of financial solutions to retail and corporate customers across key market segments in 14 countries. The lines of business include Life and Savings, Property and Casualty, Asset Management and Banking and Lending.
We are rooted in our purpose of Championing Mutually Positive Futures Every Day and believe that a great customer experience is anchored in a great employee experience.